We are seeking a Social Media Ads Expert to manage, optimize, and scale paid advertising campaigns across platforms such as Facebook, Instagram, TikTok. The ideal candidate will have proven experience in strategizing and executing high-converting ad campaigns, driving ROI, and staying up-to-date with platform changes and trends.

Key Responsibilities:

• Plan and executepaid social media ad campaignsto meet marketing goals (sales, traffic, engagement).
• Set up and manageFacebook Ads Manager, TikTok Ads Manager, and other ad platforms.
• ConductA/B testingon ad creatives, copy, and audience targeting.
• Analyze ad performance and prepareweekly/monthly reportswith recommendations for improvements.
• Create and managecustom and lookalike audiencesusing pixel data, CRM integration, and advanced targeting.
• Collaborate with designers and content teams to develop engaging and conversion-optimized ad creatives.
• Keep updated with platform algorithm changes and implementbest practicesaccordingly.
• Monitorad spend and budget allocationto ensure efficiency and profitability.

Requirements:

• Running paid campaigns Brand Base on Facebook, Instagram, and at least one of the following: TikTok, YouTube.
• Expert in Performance Marketing ( Meta And Tiktok)
• Strong knowledge of campaign objectives, bidding strategies, and ad funnel structure.
• Ability To Create Bndget Plan And Utilize Accordingly And Fullfill Targets.
• Proficient in using tools like Facebook Ads Manager, Google Analytics, TikTok Ads, etc.
• Ability to generate detailed ad performance reports and interpret data to make decisions.
• Knowledge ofAIads Tool Will be plus points and hand on Experience With Those Tools.
• Basic understanding of conversion tracking (Facebook Pixel, UTM tracking, etc.).
• Strong communication skills and ability to work independently.

Preferred:

• Experience ineCommerce, Sales Generation, orProduct-basedbusiness advertising.
• Familiarity with creative tools likeCanva, or video editors.
• Google Ads or Meta Blueprint certifications (plus point).

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 2+ years of proven Experience in managing social media ad campaigns.
• Experience in relevant industry.
• Certification in social media marketing or digital advertising.
• Flexible working hours and supportive work culture.
• Professional growth and learning opportunities.

Lahore:Garden Town, Lahore Job Type: Full-tim Pay: Rs60,000.00 - Rs70,000.00 per month