The ideal candidate will have proven experience in strategizing and executing high-converting ad campaigns, driving ROI, and staying up-to-date with platform changes and trends.

Key Responsibilities:

• Plan and executepaid social media ad campaignsto meet marketing goals (sales, traffic, engagement).
• Set up and manageFacebook Ads Manager, TikTok Ads Manager, and other ad platforms.
• ConductA/B testingon ad creatives, copy, and audience targeting.
• Analyze ad performance and prepareweekly/monthly reportswith recommendations for improvements.
• Create and managecustom and lookalike audiencesusing pixel data, CRM integration, and advanced targeting.
• Collaborate with designers and content teams to develop engaging and conversion-optimized ad creatives.
• Keep updated with platform algorithm changes and implementbest practicesaccordingly.
• Monitorad spend and budget allocationto ensure efficiency and profitability.

Requirements:

• Running paid campaigns Brand Base on Facebook, Instagram, and at least one of the following: TikTok, YouTube.
• Expert in Performance Marketing ( Meta And Tiktok)
• Strong knowledge of campaign objectives, bidding strategies, and ad funnel structure.
• Ability To Create Bndget Plan And Utilize Accordingly And Fullfill Targets.
• Proficient in using tools like Facebook Ads Manager, Google Analytics, TikTok Ads, etc.
• Ability to generate detailed ad performance reports and interpret data to make decisions.
• Knowledge ofAIads Tool Will be plus points and hand on Experience With Those Tools.
• Basic understanding of conversion tracking (Facebook Pixel, UTM tracking, etc.).
• Strong communication skills and ability to work independently.

Preferred:

• Experience ineCommerce, Sales Generation, orProduct-basedbusiness advertising.
• Familiarity with creative tools likeCanva, or video editors.
• Google Ads or Meta Blueprint certifications (plus point).

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 2+ years of proven Experience in managing social media ad campaigns.
• Experience in relevant industry.
• Certification in social media marketing or digital advertising.
• Flexible working hours and supportive work culture.
• Professional growth and learning opportunities.

Lahore:Garden Town, Lahore Job Type: Full-tim Pay: Rs60,000.00 - Rs70,000.00 per month